adventure photography ice climbing petar dopchev visuals 2

Lake City – Winter Marketing Campaign

In Projects, Recent Work by Petar Dopchev

Last winter, I had the incredible opportunity to collaborate with RoShambo on a thrilling photography and video project for Lake City's winter marketing campaign. The highlight of the campaign was the annual ice climbing festival that took place in February, where I had the chance to capture some truly amazing moments of people doing rad things on ice.

However, covering both the still and motion side of the production was no easy feat. With so many moving parts and no opportunity to stop the event and direct people, it was a challenge to go with the flow and work around the organizers. But with RoShambo's expertise and my own skills in photography and videography, we were able to capture the beauty and excitement of the festival in all its glory.

Lake City Ice Climbing Festival Video Teaser

Ice Climbing Festival video cover

Lake City Ice Brew Ski Video Teaser

The Brew Ski event was an absolute blast! Attendees were eager to explore the different brewery representatives who were in attendance, and the atmosphere was electric. Of course, the real challenge was trying to keep your balance on skinny skis after indulging in a few too many brews!

brewski cover video cover

Lake City Snowshoe race Video Teaser

Despite the wobbly legs, the event was a huge success, and I even had the opportunity to witness my first snowshoe race. The competition was fierce, and it was a challenge to capture the action on camera. Surprisingly, the snowshoe racers were incredibly fast and agile, making it more of a running-in-snow kind of vibe. Overall, it was a fantastic experience with the showcase of the local brewery scene and winter sports culture.
snowshoeing video cover